Team Members

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We are all about team work
We work closely with Frame Shops, Fine Art Galleries, Interior Designers, Professional Photographers, Art Consultants, and others in need of custom framing at wholesale prices.
 
We pride ourselves on out-of-the-box projects using creative moulding and liner combinations.

Pick-up and delivery services are available to business locations within our route. Ask for more details.

Meet a couple of the faces around the shop...

Mike Moretti
Founder / Sales
From 1996-2000 Mike earned his Bachelor of Fine Arts degree with college honors from the University of Illinois at Chicago. He sold works to his former high school, the local community college, and to private collections. It was during this time that he became introduced to the world of picture framing. In 1997 he landed a job as a picture framer in a small shop north of Chicago. One year later he began working for a picture framing franchise where he began learning the basic skills of framing and went on to earn his certification through the Professional Picture Framing Association. Within the next three years Mike went on to work for three other frame shops in the Chicago-land area, ever increasing his diversity and skills. In 2001 he relocated to the Bay Area to work and later become general manager of a large wholesale framing facility. In 2006 the culmination of these experiences led to the opening of APF-The Art of Picture Framing. 
John Parker,  Framing Manager
John has mastered the art of teamwork. He has woven his way through every facet of APF framing and production. From the wood shop, to packaging, production framing, fabric wrapping, specialty mounting, and so much more; John has done it. He and his crew are responsible for ensuring that your framing comes out ready for you to enjoy.    
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